Riviera Pears, this holiday email uses a subject line that pokes fun at the “partridge in a pear tree” line in the “Twelve Days of Christmas” song. REI, 10/27/06 4 CLICK TO TWEET: I love subject line #4 from 100 Inspiring Subject Lines: What’s your favorite? Coming Soon: SNOW! See REI's new winter gear now. “coming soon” language of a product or movie announcement to nice effect for this email promoting winter gear. Sharper Image, 10/13/06 3 CLICK TO TWEET: I love subject line #3 from 100 Inspiring Subject Lines: What’s your favorite? Oops! Texas isn’t THAT big! Save $20 anywhere. Vhat vould Dracula vear? RedEnvelope, 10/3/06 2 CLICK TO TWEET: I love subject line #2 from 100 Inspiring Subject Lines: What’s your favorite?Īn offer for $20-off at a new store in San Antonio, this apology email subject line starts with the common “oops” or “sorry,” uses a little humor and extends the offer to every store to smooth things over. Tell your boss what you really think FTD, 10/10/06 1 CLICK TO TWEET: I love subject line #1 from 100 Inspiring Subject Lines: What’s your favorite?ĭracula’s trademark diction, introduces this email promoting Halloween costumes. Up this email promoting gifts for National Bosses’ Day. A great tongue-in-creek double-meaning sets.Less than half the length of a tweet can give your emails the edge-especially when your subject line is backed up with great email content.įlowing, here are our picks for some of the most inspiring subject lines since 2006, along with some notable trends and events from throughout the years that have affected subject lines.įirst iPhone, subject line writing in 2006 was geared toward desktop email clients, which generally displayed the first 60 or so characters of a subject line. Or humor, wit, and pop culture references may fit your brand image. Might be tapping into the voice of your customers. You might be using creative language to differentiate your non-promotional messages from sales-oriented ones. However, creativity has its place.įantastic deal to tout. Salesforce Marketing Cloud Author of Email Marketing Rules The most effective subject linesĪre straightforward and predispose openers to engage with the content of an email. B2C Subject Line Trends since 2006 Chad White Lead Research Analyst,
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